The Three-Trait Filter
This past earnings season separated winners from losers cleanly. Three traits identify the winners: sells to large businesses (sticky, expensive to switch — SNOW, CRWD, PANW, PLTR, NOW), AI generates NEW revenue not just adoption (SNOW Cortex re-accelerated revenue 30%→34%, Atlassian's Rovo lifted NRR to 120%, Twilio Voice AI), and usage-based pricing capturing the AI volume boom. Score 3/3 → market rewards aggressively. Score 0/3 → market punishes regardless of how much AI is "adopted internally."
Infrastructure > Application
Within software, infrastructure-layer companies have the cleanest AI-revenue mechanics. SNOW/MDB (data), PLTR (AI ops/orchestration), DDOG (observability), CRWD, PANW, FTNT, ZS (security) sit close to the base of the stack — more AI agents means more data, more queries, more security alerts, directly more revenue. Contrast with companies trying to use AI for internal efficiency (e.g. WDAY-style margin lift, SHOP-style "AI everywhere internally") — the market discounts cost savings if revenue doesn't grow. The closer you are to the AI base layer, the more mechanically your revenue scales with adoption.
AI Features Aren't a Moat
AI capability itself is becoming commodity — anyone can wrap OpenAI or Anthropic, and a year-old feature can be obsoleted by the next model. What survives frontier-model iteration: customer relationships + workflow ownership (SAP's 30-yr ERP grip), proprietary data or a regulated position (CRWD's threat telemetry, NOW's CMDB, ORCL's transactional data, VRSN's .com/.net registry, ADSK's design-workflow lock-in), security & compliance (PANW certifications), distribution (MSFT enterprise channel). Be cautious of names whose entire AI story is a single flashy feature.
AI Disruption May Be Priced In
After IGV's ~40% drawdown, the AI-disruption risk is largely in the multiple, not still ahead. Winners this past earnings season faced the same long-term AI threats as losers — nothing about that risk disappeared — yet they re-rated 25-40% in days when business held up. That's the signature of de-risked expectations: when bars are low, modest positive surprises drive sharp re-rates. Don't look for software companies using AI — look for software companies making money from AI.
IT consulting and outsourcing. Helps enterprises implement technology and manage operations. AI automating some consulting work.
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Creative software (Photoshop, Premiere) and digital marketing tools. AI-powered content creation (Firefly) expanding capabilities.
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Design software for architecture, engineering, construction and manufacturing (AutoCAD, Revit, Fusion). Subscription + cloud model.
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AI-powered mobile advertising and app monetization. Machine learning optimizes ad targeting in real-time. Revenue growing 40%+.
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World’s largest CRM platform. Sales, service, and marketing automation for enterprises. Agentforce AI initiative launching.
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Cloud-native endpoint security. Falcon platform protects devices and cloud workloads. Market leader in next-gen antivirus.
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Cloud observability — monitoring, logs and security for modern apps. Usage-based model that scales with cloud + AI workloads.
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Network-security leader — firewalls + SASE. Broad installed base consolidating firewall, cloud and OT security spend.
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Enterprise software, consulting, and hybrid cloud. watsonx AI platform. Mainframe and middleware legacy plus Red Hat.
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TurboTax, QuickBooks, and Credit Karma. Tax preparation and small business accounting. AI-powered financial assistant.
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Developer-favorite document database (Atlas cloud). Modern app data layer positioned for AI-native applications.
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Content delivery network and cloud security. Edge computing platform serving millions of websites. Developer tools expanding.
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IT service management and workflow automation platform. Automating enterprise operations across IT, HR, and customer service.
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Database, cloud infrastructure, and enterprise applications. Oracle Cloud growing fast. Autonomous database technology.
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Cybersecurity platform spanning network, cloud, and endpoint security. Platformization strategy consolidating security tools.
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AI and data analytics platform for government and enterprise. Foundry (commercial) and Gotham (government) platforms.
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World’s largest enterprise resource planning (ERP) software. S/4HANA cloud migration driving growth. Deep enterprise data moat.
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E-commerce platform for small and medium businesses. Powers online stores, payments, and shipping for millions of merchants.
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Cloud data warehouse and data sharing platform. Enables companies to store, analyze, and share data across clouds.
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Team collaboration + dev tools (Jira, Confluence). Cloud migration; embedding AI across software-team workflows.
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Operates the .com and .net domain registries — a regulated monopoly with predictable, high-margin recurring revenue.
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Cloud HR and finance (HCM + ERP) for large enterprises. Sticky system-of-record adding AI agents across the suite.
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Zero-trust cloud security (SSE/SASE). Replaces legacy VPN/firewall with cloud-delivered secure access; scales with cloud adoption.
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